The reverse side of the 2012 Olympic Gold Medal shows the London 2012 logo at its centre.
The front of the medals features the traditional image of the Greek Goddess of Victory, Nike, stepping out of the Parthenon to arrive in the Host City, while the reverse features an abstract design with the London 2012 logo at its centre, as a metaphor for the modern city.
The design also includes a ribbon, representing London's River Thames, and an interlocking grid pattern that radiates from the centre and pulls the design together, giving it a sense of outreach, while also representing the achievements and efforts of Olympic athletes. A square, which encases and balances the design, opposes the circular shape of the medals and emphasises its focus on the centre, reinforcing the sense of 'place', as in a map inset.
At the Games next year, more than 2100 of the medals will be presented to athletes during 302 victory ceremonies. The sport and discipline of the medal-winning athletes will be engraved on the rim of every medal.
"Highlighting the effort and achievement of the athletes, as well as the city where the Games are held, these beautiful medals will be a fitting reward for the Olympic medallists of 2012," said IOC President Jacques Rogge, who attended the unveiling.
"It is the pinnacle of a sporting career to become an Olympic champion but I am confident that receiving one of these medals will make it all the more special in London next year. Congratulations to LOCOG for creating a design that will inspire the Olympians of 2012."
Coe said he hoped that seeing the design of the London 2012 Olympic medals would be a source of inspiration for athletes. "All of our preparations are focused on ensuring the athletes are at the heart of the Games, and I believe that through this rigorous process the panel of experts have selected an artist and a design for medals that all athletes would be proud to own."