More than $US6500 in helmets being given away

April 26, 2011

Riding helmets with a combined value of more than $US6500 are to be given away as part of an American campaign that encourages the wearing of hard hats. has partnered with sponsors to offer the giveaway of the helmets, as well as an iPad2.

Visitors to the Rolex Kentucky three-day event, from April 28 to May 1, can visit the Riders4Helmets area in the "old" indoor arena to register for the giveaway, receive helmet safety literature, and have the opportunity to participate in helmet fitting demonstrations (times available online).

Equestrians unable to attend Rolex may register for the giveaway by visiting and clicking on the giveaway. The giveaway closes midnight on May 1st, 2011.

Riders4Helmets thanked the sponsors who made this giveaway possible (listed below).

Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident.

King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. Jeri Bryant donated her helmet campaign t-shirts (featuring the slogan "Strap One On-Everyone's Doing it") to an eBay store set up to raise funds for King Dye, and a partnership was formed, resulting in the Riders4Helmets campaign.