Visitors to the Rolex Kentucky three-day event, from April 28 to May 1, can visit the Riders4Helmets area in the "old" indoor arena to register for the giveaway, receive helmet safety literature, and have the opportunity to participate in helmet fitting demonstrations (times available online).
Equestrians unable to attend Rolex may register for the giveaway by visiting www.riders4helmets.com and clicking on the giveaway. The giveaway closes midnight on May 1st, 2011.
Riders4Helmets thanked the sponsors who made this giveaway possible (listed below).
Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident.
King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. Jeri Bryant donated her helmet campaign t-shirts (featuring the slogan "Strap One On-Everyone's Doing it") to an eBay store set up to raise funds for King Dye, and a partnership was formed, resulting in the Riders4Helmets campaign.
The iPad2 giveaway is kindly sponsored by: Riders4Helmets.com, EquestrianCollections.com, Horseshoes by Design, Triple Try Farm, Rise Systems LLC, Equestrian Aid Foundation, Broadstone Equine Insurance, New York State Horse Council, Rancho Los Ecuestres, Evadi Farm. The helmet giveaway is kindly sponsored by: GPA, Samshield, Troxel, Charles Owen, International Riding Supply (IRH), Tipperary, Ovation, Devon-Aire, Pegasus and KEP Italia.
Riders4Helmets horse and rider logo wear will also be available for purchase at Rolex, the proceeds of which will be used to fund educational events such as helmet safety symposiums. The logo wear collection is sold exclusively online by EquestrianCollections.com who are donating 100% of all proceeds from sales of logo wear to the Riders4Helmets campaign, in support of their efforts to increase the use of helmets by the world-wide community of equestrians.