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World Equestrian Games legacy event planned

January 17, 2011

World Equestrian Games title sponsor Alltech says the company will run a legacy event commemorating WEG at the Kentucky Horse Park later this year.

Pearse Lyons
It is not known which disciplines will feature at the Alltech Legacy Games, from October 18 to 23, but spokeswoman Susanna Elliott said the event will focus on competitions in the Alltech Arena. A trade show and equine demonstrations were also expected to be scheduled, as well as evening entertainment.

It has not been confirmed if the event will become annual.

Alltech paid $US10 million to be title sponsor of WEG, but eventually spent about $US30 million on the event. The company has signed up as a sponsor for the next World Games, in Normandy, France, in 2014.

Alltech founder Pearse Lyons said he believed the firm's investment would lead to $US100 million in new business by about October this year across several of the company's divisions.

The World Equestrian Games hosted 16 days of competition in eight disciplines, in Lexington, Kentucky. By closing day, total attendance for the 16-day event topped half a million. Daily attendance totals averaged from 25,000 to 35,000 throughout the event. The biggest days on the park occurred on October 1, when 46,496 attendees packed the park on a day that concluded in a fantastic dressage freestyle competition under the lights of Rolex Stadium; as well as October 2, when eventing cross-country brought 50,818 attendees to the grounds.



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