The tracking service is being provided by AT&T, which is leasing Foundation Subscriber Identity Module (SIM) Cards for the endurance event. This is the first time in the history of the Games where endurance athletes will be tracked using GPS throughout the 160km competition.
"With GPS tracking devices for the endurance competition, we are changing the way this sport is followed," said Emmett Ross, Discipline Manager for the Endurance World Championship.
"This is the first time any World Equestrian Games has individually tracked each competitor in this way, and we hope that this will also make endurance more spectator-friendly during the 2010 Games."
AT&T is also enhancing its Lexington network to improve wireless capability in the area during the games, and is also expanding its capacity and coverage for wireless voice and data traffic in the area around the Kentucky Horse Park.
Jim Thorpe, vice president and general manager, AT&T Mobility and Consumer Markets for Tennessee and Kentucky, said his network team had been working for months to deliver the best possible wireless experience for the Games."
"This is an exciting 16 days of equestrian events and folks want to capture these experiences, as they are happening, whether its through a voice call, text message, e-mail or picture or video message," he said.