BETA’s Kiwi boss takes out prestigious equestrian award

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Claire Williams.
Claire Williams. © Time Inc

The Executive Director of the British Equestrian Trade Association (BETA) has been announced as the winner of the Special Covid-19 Sir Colin Spedding Award 2021.

Claire Williams, who has been with BETA since 2000, was announced as the recipient at this week’s National Equine Forum (NEF).

The award’s emphasis had changed given the exceptional circumstances of 2020 and the impact of the Covid-19 pandemic, with the NEF Organising Committee wanting to celebrate those who have gone “above and beyond” during a very difficult year.

Williams was nominated for the Award in recognition of her tireless work, at all hours, to advise, support and maintain morale across the equestrian sector during the Covid-19 pandemic. Her efforts included analysis of Government guidelines and the development of protocols to allow feed merchants and tack shops selling feed and horse care products to trade legally and continue with essential safety services such as hat fitting.

“I am deeply honoured to receive this award,” Williams said. “I know how challenging last year proved to be for so many in our industry and so I was pleased to be able to play my part in helping members and the wider equestrian community through this difficult time.

“Without the support of the rest of my team, I would not have been able to dedicate myself so wholeheartedly to supporting the trade and so this award should be shared with the BETA and EMC team who worked alongside me in and out of lockdown.”

One of the nominations noted that “without Claire’s support many would have suffered financial hardship and potential loss of livelihood. It was her tenacity and quick-thinking that helped to keep many retailers open, and the nation’s horses fed and cared for.”

Williams was born and educated in New Zealand, and moved to the UK in 2000 to take up the position of Chief Executive of BETA. This role was widened to her current position in 2004, adding responsibility for the Association’s wholly owned subsidiary EMC Ltd, organiser of the BETA International Trade Fair.

Over the past 21 years Williams has strived to extend BETA’s involvement in the wider equestrian industry to increase its ability to lobby on behalf of member companies and ensure the government is aware of the significant contribution made to the Nation’s economy by equestrianism. She has continued to develop additional benefits for BETA members, including the development of formal qualifications for key job roles in equestrian retailing and the launching of the BETA NOPS and EGUS quality assurance programme for feed manufacturers. She has been particularly successful in accessing funding for companies wishing to develop export markets.

Williams also holds many directorships and memberships of organisations within the equine sector, including British Equestrian, British Horse Council, Animal Medicines Training Regulatory Authority and Equestrian Management Consultants Ltd.

The Sir Colin Spedding Award was introduced in 2013 in Sir Colin’s memory and is presented annually to an exceptional unsung hero or heroine of the equestrian world. It will return to its normal format in 2022, with previously received nominations carried forward.

Previous recipients of the award include Nigel Oakley, tireless protector and promoter of the Suffolk Punch horse and Eleanor Jones, the indefatigable Horse & Hound journalist with a passion for equine welfare (2020), Gordon Wesley an all-round champion of the equestrian cause (2019), Dr Simon Curtis, FWCF a practicing farrier in Newmarket, Suffolk (2018).

» A replay of NEF21 will be available shortly after the Forum for two weeks for £10. Those who registered for the live event can register for the replay for free.

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