Megastars have sang of “Two Hearts” – including U2, Bruce Springsteen and Phil Collins – but now horse sport’s world governing body has hashtagged the phrase in a new pre-Olympic campaign and added a catchy new video.
The FEI’s #TwoHearts video has been released today, less than three months before the start of the Rio 2016 Games, with a goal of demonstrating the unique and extraordinary bond between the Olympics’ most muscular athlete – the horse – and their courageous riders.
The campaign aims to spread the spirit of a sport that has been at the core of the Olympic Movement for more than a century and in which – uniquely – men and women compete head-to-head for the same medals.
In its largest ever global campaign, the FEI, horse sport’s world governing body, will shine a new spotlight on the sport in a way that has never been done before, celebrating the remarkable relationship between equestrian athletes and their horses and how their two hearts beat as one in the drive to win.
Over the coming weeks, the FEI is rolling out content to inspire passion and excitement for the sport in new and old fans alike.
“The #TwoHearts campaign emphasises the special bond between horse and rider, introducing our sport in a new way to fans around the world,” FEI President Ingmar De Vos said.
“Equestrian sport is all about the connection, intuitive link and committed partnership between the two athletes, which make our sport one of the most compelling at the Olympic Games.”
The equestrian events at Brazil’s Deodoro Olympic Park will provide thrilling action for on-site fans and spectators around the world as 200 horse and rider combinations from 43 countries compete for six gold medals in Jumping, Dressage and Eventing. Global fans will marvel at the sight of Olympic riders working in harmony with the body, mind and soul of the Olympics’ strongest athlete, the horse.
Fans can support the campaign by posting and sharing photos and video content on social media using #TwoHearts.