A grey horse performing a few nifty dressage moves may have upstaged the legendary Budweiser Clydesales in the great commercial showdown that accompanies the Super Bowl.
Beer brand Budweiser usually goes for a heartwarming story centred on its Clydesdales, but this year opted for a hard-hitting “Not Backing Down” theme, set against some pretty edgy music.
The Clydesdales – which the commercial rightly points out are “not ponies” – get to strut their stuff at the start and finish of the 60-second commercial.
But in the horse stakes, the winner this year may well be Bai, for its 30-second plug for its low-calorie antioxidant-rich drinks during the hugely popular American football final.
The ad is fronted by a gangsta-style “horse whisperer”, who asks the grey horse behind him in an arena to carry out some slick equine moves.
“Yo. Some people don’t think it make sense that I’m a horse whisperer,” he declares, before tell the animal: “Fancy prance, yo.”
The ad pushes the theme that Bai doesn’t make any sense either, because it’s “good for you, but still somehow tastes amazing.”
A 30-second ad spot in this year’s Super Bowl cost a record $US5 million.
Budweiser’s Super Bowl advertisement, which it posted to its YouTube channel on February 5, had been viewed more than 500,000 times at the time of writing.
Bai’s advertisement, posted on YouTube literally minutes before this story was written, had received only 363 views.