Company that makes light masks for mares targets US market

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Equilume-1The Ireland-based company which developed a light mask for mares to help  with breeding programs has expanded its sales and marketing team with hopes of growing sales in the United States.

Equilume, a University College Dublin spin-out company, says it will target sales in the lucrative US Thoroughbred and Quarter Horse markets.

Its Equilume Light Mask is designed help breeders maximise the reproductive efficiency and performance of their horses.

The novel automated mobile lighting device fits comfortably under a horse’s head collar.

The mask provides the optimum level of blue light to one eye of a mare to successfully advance her breeding season, prevent long gestations and ensure reproductive activity in early-foaling mares.

The company says it has taken on two additional staff to focus on the US market.

Equilume chief executive Peter Brady said the firm had enjoyed a successful sales season in the southern hemisphere, notably in Australia, where it doubled customer numbers and had double-digit growth in unit sales.

Equilume’s light mask was developed as a result of research by Dr Barbara Murphy and Professor John Sheridan.

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