€1.3b Olympic broadcasting deal sealed



Television and multi-platform broadcast rights in Europe for the four Olympic Games from 2018 through 2024 have been awarded to Eurosport’s parent company Discovery Communications in a €1.3 billion deal.

Discovery has exclusive rights across all platforms, including free-to-air television, subscription/pay-TV television, internet and mobile phone in all languages across 50 countries and territories on the European continent, except for the Russian Federation.

IOC President Thomas Bach.  © IOC
IOC President Thomas Bach. © IOC

The International Olympic Committee (IOC) made the announcement on Monday, kicking off a long-term partnership between the Olympics and the global media company, which includes a dedicated Olympic Channel in Europe.

Discovery and Eurosport’s Olympics coverage will be augmented by strong free-to-air access and partnerships with broadcasters and distributors.

IOC President Thomas Bach said it was a significant agreement, and the IOC was excited to have Eurosport, the pan-European home of Olympic sports, as a partner.

“This agreement ensures comprehensive coverage of the Olympic Games across Europe, including the guarantee to provide extensive free-to-air television coverage in all territories. Discovery and Eurosport have demonstrated a major commitment to the Olympic Games, to Olympic sports and to the future of the Olympic Movement.

“The revenue generated from this long-term partnership will be redistributed by the IOC across the Olympic Movement to support the development of sport around the world. Above all, this agreement ensures that sports fans in Europe will be able to enjoy excellent coverage of the Olympic Games and Olympic sports, both during and outside Games time, on their platform of choice.”

Discovery Communications President and CEO David Zaslav
Discovery Communications President David Zaslav

Discovery Communications President and CEO David Zaslav said the agreement was “an exciting win for European sports fans as we will deliver record amounts of content across platforms to ensure the Olympic flame burns bright all year long”.

Discovery has committed to broadcasting a minimum of 200 hours of the Olympic Games and 100 hours of the Olympic Winter Games on free-to-air television during the Games period. Discovery will sub-license a portion of the rights in many markets across Europe.

Discovery and Eurosport will have access to the Olympic emblems and the Olympic video library and archive.  The partners will also cooperate closely on the rollout of the IOC’s Olympic Channel.


The agreement covers the XXIII Olympic Winter Games in PyeongChang in 2018, and the Games of the XXXII Olympiad in Tokyo in 2020, as well as the Olympic Games in 2022 and 2024, the host cities of which have yet to be elected.

Territories included in the agreement:

Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France**, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom**, Vatican City State

** 2022-2024 only (in France and the United Kingdom). Broadcast rights in these territories have already been awarded for the Olympic Games in 2018 and 2020.


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