Land Rover on marque for RK3DE

The new 2015 Land Rover Discovery Sport.
The new 2015 Land Rover Discovery Sport.

The chance to be among the first to drive the new 2015 Land Rover Discovery Sport is on offer to spectators to next weekend’s Rolex Kentucky Three-Day Event in Lexington.

Land Rover North America announced this week that it would return as presenting sponsor for the event from April 23 to 26 at the Kentucky Horse Park, continuing their longstanding support of the United States Equestrian Federation and equestrian sports.

Land Rover will also be renewing its “Land Rover Best Ride of the Day”, now in its third year, which honors the top US rider who comes closest to the optimum time on the cross country course with no jumping penalties. The winner will be awarded a 24-month lease of an all-new 2015 Land Rover Discovery Sport.

The 2015 Discovery Sport is a compact SUV providing seven-passenger seating in an available “5+2” configuration. Its body shell is high-strength steel and lightweight aluminum, and under the hood is a 240hp turbocharged 2.0-liter engine, nine-speed automatic transmission and standard all-wheel drive.

Other models will also be available for test driving, on a specially designed off-road demonstration course with a trained driving instructor as co-pilot. A unique and exciting addition to this year’s event is the Young Driver’s Adventure Course, giving children ages 4-8 an off-road adventure of their own. They will climb behind the wheel of an electric mini Land Rover and drive through a course made up of natural obstacles and gentle terrain.


Land Rover is also hosting its fourth annual “Land Rover Tailgate Challenge” on Saturday, April 25, and will award an extensive prize package to the most creative, best-decorated and best-catered Land Rover tailgate party.


“This is Land Rover North America’s sixth year supporting this event and continues our long established relationship with the equestrian community,” said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, LLC.


The 2015 Rolex Kentucky Three-Day Event presented by Land Rover is America’s only Four Star Three-Day Event, “Rolex Kentucky” is one of the world’s most prestigious equestrian competitions, and features the world’s best horses and riders. The prize money has been increased to $300,000, an increase of $50,000 over last year, with $100,000 going to the winner. The event is also an official selection trial for the United States Equestrian Federation (USEF), which will help determine which US event riders will be chosen to compete at the 2015 Pan American Games in Toronto, Canada, next July.

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