Dragons’ Den star Deborah Meaden is to meet key equestrian industry players at BETA International early next year.
Known for her no-nonsense and forthright approach, Meaden will meet equestrian business representatives at the BETA (British Equestrian Trade Association) trade show, and present some of the show’s prestigious awards on February 23.
The 2015 show takes place at the NEC, Birmingham, from February 22 to 24.
“We are really looking forward to welcoming Deborah to the trade fair,” said BETA International Organiser Claire Thomas. “We are keen followers of Dragons’ Den and of Deborah in particular. Her business knowledge is phenomenal and her commonsense advice to fledgling entrepreneurs always keep us on the edge of our seats.”
Meaden, a keen rider and owner of horses, is an ambassador for Hoof, the British Equestrian Federation’s participation programme. The Hoof initiative designed to encourage people back into the saddle and explore the many benefits of horse riding. During her visit to BETA International, Deborah will take the opportunity to speak about her involvement in Hoof and share her passion for equestrianism as well as business.
Deborah commented “in my role as an ambassador for Hoof, combined with my love of horses, I am delighted to lend my support to BETA International which is such an important event for the equestrian world. The trade show provides a wonderful showcase for the industry. The range and number of industries exhibiting at the show demonstrates the breadth of the equestrian market and clearly emphasises the high value of this important arena.”
BETA International is the world’s leading trade fair for the equestrian, country clothing, outdoor and pet products markets. It is run by Equestrian Management Consultants (EMC), a subsidiary of the British Equestrian Trade Association (BETA).