Longines adds Eventing Nations Cup final to sponsorship roster

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Newly crowned world champion Sandra Auffarth will set out with a strong German team at this weekend’s FEI Nations Cup Eventing final leg in Boekelo, where Longines will be the Official Partner.
Newly crowned world champion Sandra Auffarth will set out with a strong German team at this weekend’s FEI Nations Cup Eventing final leg in Boekelo, where Longines will be the Official Partner. © Trevor Holt/FEI

Major FEI sponsor Longines has become an official partner of the FEI Nations Cup Eventing Final, being held this weekend at Military Boekelo-Enschede in The Netherlands. The move by Longines, already an FEI Top Partner of the FEI, reinforces the company’s commitment to equestrian sports. As the Official Timekeeper and Official Watch of the FEI, the Swiss watchmaker’s partnership covers several major rights packages, including the Longines FEI World Cup Jumping, the FEI World Rider Rankings for Jumping – now the Longines Rankings – and official timekeeper of the Furusiyya FEI Nations Cup Jumping and FEI World Equestrian Games in 2018 and 2022. The 44th edition of Military Boekelo-Enschede will feature the FEI Nations Cup Eventing final decider between 10 nations. The stellar line-up includes Sandra Auffarth (GER), recently crowned team and individual world champion at the Alltech FEI World Equestrian Games 2014 in Normandy and team gold and individual bronze medallist at the London 2012 Olympic Games. She will be joined by London 2012 teammates Dirk Schrade and Peter Thomsen. The Germans currently have a 10-point lead in the series over closest rivals, Great Britain. The British are also fielding a strong line-up with London 2012 Olympic Games team silver medallists Nicola Wilson and Kristina Cook, and Oliver Townend who is currently fourth in the FEI World Eventing Rankings. France, now lying third in the series just four points behind Great Britain, is also taking a strong team to Boekelo. Jean-Lou Bigot, former European champion and multiple medallist is listed with Olympian Didier Dhennin, and Thomas Carlile, winner of the World Breeding Championships 2013. Also sending teams to the FEI Nations Cup Eventing finale are Australia led by Sam Griffiths, winner of this year’s Mitsubishi Badminton Horse Trials, Ireland, Italy, Netherlands, New Zealand, Switzerland and the USA. More than 60,000 spectators are expected at the four-day event, with the largest crowds on Saturday, October 11 when horses and riders will tackle the 6km cross-country course designed by Sue Benson (GBR), who was responsible for the spectacular London 2012 course in Greenwich Park. Longines Vice-President and International Marketing Director Juan-Carlos Capelli said the company was proud to support the FEI Nations Cup Eventing finale as Official Partner, “and to provide our timekeeping expertise to a discipline which requires the horses to be extremely versatile and the riders to have exceptional skills”. “Longines is looking forward to this exciting competition in Boekelo, which perfectly illustrates the core values of our brand, namely tradition, performance and precision.” FEI Chief of Business Development & Strategy Lisa Lazarus said the FEI was delighted to have Longines supporting Eventing “and recognising the tremendous potential of this Olympic discipline, one of the most popular equestrian sports amongst fans, especially on Cross Country day”. “This shows once again Longines’ passion for equestrian sport and we look forward to growing this partnership in Eventing.”

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