WEG 2014 will be the wired Games

FEI_SportAppThanks to a huge push on social media there will be no excuse for not knowing what’s happening at the Alltech FEI World Equestrian Games – whether you’re there or not.

The London 2012 Olympic Games was billed as the first “Socialympics”, the recent FIFA World Cup in Brazil was a social media success, and now the horse world is getting in on the act for WEG in Normandy France, from August 23 to September 7.

As well as launching four new features for the Games, the FEI will be hugely active during the event, connecting with close to 1000 riders, drivers, and vaulters from 74 nations and 500,000 on-site spectators, as well as millions of equestrian fans around the world.

The latest news, images and videos can be accessed in real time from smartphones and tablets, with all the best moments be available online on the FEI’s official accounts on YouTube, Facebook, Twitter and Instagram.


FEI SportApp

This new version enables users to keep track of all the scores at FEI events, check the current ranking lists, get to know their favourite athletes and horses, and access the entire FEI calendar and event schedules.

Athletes have an exclusive and restricted area to check the status of upcoming entries, and can invite grooms, trainers, owners and relatives to follow so they have access to all the information they need to plan events.

The official FEI SportApp is available from the Apple Store for iPhone, iPad and iPod Touch, and Google Play for Android.


Horsify Me App

The brand new FEI Horsify Me App, launched especially for the Alltech FEI World Equestrian Games, is a fun take on the idea that our horses are part of us. Take a photo of yourself, choose a horse face and “horsify” yourself! There are 10 different horse faces to choose from so you can switch from selfies to horsies again and again.

The Horsify Me App is available for iPhone, iPad and iPod Touch and can be downloaded from the Apple Store.


The Horse Quiz by FEI

Test your Equestrian knowledge by answering just three questions on the Horse Quiz by FEI for a chance to win prizes, including VIP tickets to the Furusiyya FEI Nations Cup Jumping Final in Barcelona, Spain, in October, and to Las Vegas (USA) for next year’s Longines FEI World Cup Jumping and Reem Acra FEI World Cup Dressage.

The Horse Quiz by FEI is available online from August 23, the day of the Games Opening Ceremony.


Athlete biographies

The FEI athlete biographies have been totally revamped and now offer riders the chance to become writers on the new biographies platform, allowing athletes to add their own stories. Athletes and National Federations can constantly update their athlete biographies, adding new facts and achievements, and links to their social media channels, all alongside the most comprehensive results database available.


Follow the FEI on:

FEI YouTube Channel www.youtube.com/feichannel
FEI Facebook www.facebook.com/the.fei
FEI Twitter www.twitter.com/myfei_home
FEI Instagram www.instagram.com/feicomms


The 2014 Games App

Visit the official Alltech FEI World Equestrian Games 2014 app for access to the schedule, live scores & results of all the competitions, rankings & medals, news, photos and videos of the event, maps to organise your stay and biographies of the 1,000 competitors in Normandy. The app is available from the Apple Store and Google Play.

There is also a social media hub at the Normandy 2014 official site.

Alltech will be sharing stories about the excitement of the Games and the Alltech Pavilion located in the heart of the Games Village via its website www.alltech.com/games and on Twitter via @Alltech #AgFuture and also through Facebook.com/AlltechNaturally.

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