British Dressage gets new leader

Jason Brautigam
Jason Brautigam

Marketing specialist Jason Brautigam is to be the new Chief Executive of British Dressage when Amanda Bond leaves for her new role with the Hong Kong Jockey Club.

It was announced in March that Bond would be leaving in June to take up the position of executive manager of equestrian affairs for the Hong Kong Jockey Club.

Brautigam will join the team at British Dressage on June 9 for a handover period, before Bond leaves on June 12.

Brautigam, 42, has been running his own marketing communications consultancy business for the past two years, with clients including Goodwood Racecourse, Arena Racing Company and York Racecourse. Before that, he was the Managing Director for Totepool, responsible for Tote betting at all 60 racecourses in the UK, with total turnover of £410 million. Before his role with the Tote, Jason was Head of Sales and Marketing at Ascot Racecourse.

“I’m delighted to be appointed Chief Executive for British Dressage and really looking forward to joining the team,” Brautigam said.

“These are exciting times for the sport. There’s a great opportunity to capitalise on the recent success of British riders to promote dressage to a wider audience and attract new supporters, whether as competitors, spectators or sponsors.

“Although most of my career has been spent in horseracing to date, I will aim to bring some of the commercial knowledge gained elsewhere in the equestrian world to help British Dressage achieve its full potential. I’m relishing the prospect of taking over the reins in June and wish Amanda all the best in her new role.”

Penny Pollard, BD Chairman, added; “I’m thrilled that Jason is joining us.  We had a great response to the vacancy with some strong candidates coming forward for interview.  The Board and management team were involved and we were unanimous in agreeing that Jason was the one for the role.  We’re looking forward to harnessing the skills he brings to BD, particularly his strong commercial background.”

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