IOC seals $7.6b deal for US Olympic broadcast rights

IOC President Thomas Bach announced the extended NBCU Olympic broadcasting deal on Wednesday.
IOC President Thomas Bach announced the extended NBCU Olympic broadcast deal on Wednesday. © IOC

NBCUniversal has been granted USA broadcast rights for all Olympic Games, including the Youth and Winter editions, through to 2032.

International Olympic Committee (IOC) President Thomas Bach, who led the negotiations, said the agreement made on Wednesday would help ensure financial security for the Olympic Movement in the long term, in particular future host cities of the Olympic Games.

The rights cover all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement from 2021 to 2032 is valued at $US7.65 billion, plus an additional $US100 million signing bonus to be used for the promotion of Olympism and the Olympic values between 2015 and 2020.

The IOC distributes more than 90 per cent of the revenue it generates to support the International Sports Federations; the 204 National Olympic Committees and their Olympic teams; and the Organising Committees of each Olympic Games.

Bach said: “The IOC has worked in close partnership with NBC for many decades, and we are thrilled we will continue to work with them through to 2032. NBC’s expertise in sports broadcasting, as well as their passion for the Olympic values, will mean we shall be able continue to offer first-class broadcast coverage of the Olympic Games to the widest possible American audience for many years to come.”

NBCU, which in 2011 had acquired the right to broadcast the Olympic Games until 2020 (including Rio in 2016, the Winter Games in PyeongChang in 2018, and Tokyo 2020), will now broadcast every Olympic Games through to 2032, the host cities of which are yet to be elected. In addition, NBCU also has acquired the broadcast rights for every edition of the Youth Olympic Games through to 2032.

By 2032, NBCU will have covered a total of 23 editions of the Olympic Games, since its first Games broadcast in Tokyo in 1964.

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