Horsetalk welcomed its two-millionth visitor for 2013 in the early hours of today.
Webmaster Robin Marshall said visitor numbers this year had grown nearly 36 per cent when compared with last year, and the rate of growth was accelerating.
She expects the website will end the year just short of 2.4 million visitors.
Marshall said the numbers were gratifying.
“Horsetalk is a pretty modest little operation, so we couldn’t do it without the support of a great many people – and, of course, our readers.”
The website was launched in 1997, drawing only a handful of visitors a day.
Marshall, a former print journalist, said she was amazed by the rapid change in the media landscape.
“This isn’t going to stop anytime soon. I’m pleased to say that we are small and adaptable.
“I would hate to have the problems the big media companies, with all their cost structures and plant, face in trying to adapt.”
Marshall said Horsetalk’s readership was now truly international, accurately reflecting the shape of the equestrian world.