Rolls-Royce adds a little equine bling

The glovebox of the new Rolls-Royce.
The glovebox of the new Rolls-Royce.

What could be better than a little equine bling on your Rolls-Royce?

The luxury car-maker has announced its Majestic Horse Collection – a limited number of bespoke Rolls-Royce Ghosts that take inspiration from classical interpretations of the horse in traditional Chinese art.

rolls-royce-CoachworkThe car’s equine touches include a contemporary take on the traditional Chinese representation of the horse in hand-crafted marquetry on the dash-board, and embroidery to the headrest and cushions.

The exterior is finished with a horse motif, hand-applied to the twin coachlines.

The collection is timed to coincide with the Chinese Zodiac’s Year of the Horse, being celebrated in 2014.

Gavin Hartley, bespoke design manager for Rolls-Royce, said: “Customers from around the world choose to commission motor cars that celebrate cultural stories and occasions.

“It is testament to the creativity and flexibility of Rolls-Royce’s Bespoke design team that these requests can be beautifully executed,” he said.

rolls-royce-detailThe creation of the horse-themed car follows a period of strong growth in demand for bespoke personalisation in Asia.

Commissions from China are up 103 percent year-on-year, whilst an increase of 69 percent has been observed in the wider Asia-Pacific region.

Deliveries to customers of the limited Majestic Horse Edition Ghost are expected to commence in the second quarter of 2014.


Leave a Reply

Your email address will not be published. Required fields are marked *