Happy ending after horsey fun and games on iPad

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A girl racked up some realistic horse-ownership costs in add-ons for the downloadable game My Horse.
A girl racked up some realistic horse-ownership costs in add-ons for the downloadable game My Horse.

A British father whose daughter racked up £4000 in add-ons for downloadable games, including one where she cared for a horse, has been let off the monster bill by Apple.

Lee Neale, 42, an aerospace engineer, of Peasedown, St John, in Somerset, faced the prospect of having to sell his car and two motorbikes to meet the bill, racked up by 8-year-old Lily on his iPad after she saw him enter his password on the tablet.

In My Horse, Lily had to take care of her own horse, groom it, ride it, and enter it in competitions.

It seems she managed to rack up some realistic horse-ownership costs in the process.

The bills ran to more than £2000 in just six days at one stage, and more than £4000 over five months.

In all, there were 74 transactions, as Lily bought add-ons for My Horse, Campus Life, Hay Day and Smurfs’ Village.

Neale told reporters when the story emerged that his daughter was not aware she was being charged “real money”.

He indicated initially that there was little sign that the iTunes store would back down over the charges.

He said he had been working hard and had missed emails which would have alerted him to the purchases.

The Sun newspaper reports that Neale had since been let off the charges.

Neale said Apple had refused to pay at first, saying all purchases at the iTunes Store were final, but it had since agreed to a refund.

Neale said he got a call from Apple to inform him of the refund, and to apologise for the haste in which the case had been closed.

He told The Sun: “It really has saved my bacon.

He concluded: “These in-app purchases are terrible and people need to be aware.”

 

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