World Equestrian Games mascot Norman is travelling the northern hemisphere promoting next year’s event in Normandy.
The first stop for the lovable equine mascot was in Lexington, Kentucky, USA, the site of the 2010 Alltech FEI World Equestrian Games and the corporate headquarters of the Games’ title sponsor, Alltech.
Norman’s Lexington stop also allowed him to trace his ancestral heritage. He is the prodigious offspring of two equestrian champions whose training paths crossed in Lexington during the 2010 Alltech FEI World Equestrian Games. Both his mother, a show jumping champion from Normandy, and his father, a US reining champion, shared the same quest for passion, excellence and performance.
Norman, born in Caen, just 1000 days before the Games in 2014, exemplifies the values of the Alltech FEI World Equestrian Games 2014 in Normandy: achievement, openness and respect. Norman’s rich American-French heritage symbolizes the many parallels between Kentucky and Normandy, most notably a love of land and horse.
Alltech is planning for a successful reprise in Normandy after its first title sponsorship of the 2010 Alltech FEI World Equestrian Games in Lexington.
The Games are opening the world to Normandy, its people, culture, agriculture and history. Norman is especially excited about the celebrations that will take place concurrently with the Games, including a variety of musical, touristic, gastronomic and educational activities. Alltech will contribute to the Games’ diversity by entertaining a music and film festival during the 16–day event and hosting its annual Global 500 meeting, drawing dairy and beef farmers from around the world.
“Our sponsorship is about showcasing agriculture and the food and feed industries. What better way to do this than to make history in a region renowned for agriculture and gastronomy,” said Dr Pearse Lyons, founder and president of Alltech.
On his international trot, Norman will also be talking about his home Normandy as a land of memories. 2014, the year of the Alltech FEI World Equestrian Games, will mark the 70th anniversary of the most formidable military landing operation ever undertaken, D-Day on June 6, 1944.
Norman’s busy summer travel schedule will take him to eight destinations in France and also include journeys to the United States, Ireland, the United Kingdom and Germany in his quest to spread the enthusiasm of the Games everywhere he goes.