Retailers prepare for mega helmet sales on June 22


helmet-awarenessMore than 200 retailers in Australia, Canada, Germany, UK, USA and New Zealand have registered for the Riders4Helmets International Helmet Awareness Day, and will give discounts to buyers of safety helmets on June 22.

“We are delighted at the number of retailers who have already confirmed their participation this year,” said Lyndsey White of Riders4Helmets.

Registrations for retailers are still open, and White encouraged others who are interested to register as soon as possible to ensure they receive support materials in time for the event.

As well as offering an opportunity for equestrians to purchase a helmet at a special one-time discount, Riders4Helmets is also live streaming “Get Educated” webinars via on June 22, in which equestrians will be able to ask a variety of experts real-time” questions. The confirmed lined of participants is to be announced later in the month.

Helmet brands that have committed involvement in International Helmet Awareness Day 2013 to date include: Aegis (Devon-Aire), Antares-Sellier, Champion, Charles Owen, Dublin, Gatehouse, GPA, International Riding Helmets, KEP Italia, LAS (Leslie Sutcliffe), One K, Ovation, Samshield, Uvex, Tipperary and Troxel.


Retailers who wish to participate in the event may register at Retailers are encouraged to register before June 5, to ensure that they receive educational materials in time for the event. Late registrations will be accepted through June 20.

Equestrians may visit to learn more about International Helmet Awareness Day and to search for participating retailers by “Name” or “Geographic Location.” 

Individuals or organizations wishing to hold an event to recognize International Helmet Awareness Day may email for helmet awareness graphics and educational brochures. 

The campaign can be followed at and

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