Trade group lends support to Helmet Day

BETA has a brochure giving advice and information on helmet fitting.
BETA has a brochure giving advice and information on helmet fitting.

The upcoming Riders4Helmets International Helmet Awareness Day is drawing support from around the world, including equestrian manufacturing, wholesale and retail trade group the British Equestrian Trade Association (BETA).

The annual initiative seeks to highlight the importance of correctly fitted and up-to-standard safety headwear for riders.

Manufacturers, leading riders and hat-testing agencies are just some of those taking part in the awareness-raising initiative. Many equestrian retailers will be taking part in the day, offering discounted hats and helmets, as well as organising educational events in-store.

International Helmet Awareness Day is organised and hosted by Riders4Helmets, which will be streaming live Get Educated seminars on its website on the day, the date of which will be announced at the weekend. Viewers will be able to ask experts questions in real time.

“The aims and objectives of International Helmet Awareness Day are very much in line with those of BETA,” said executive director, Claire Williams.

“Rider safety is something that BETA regards as crucial and has promoted tirelessly. For many years, we have worked with members of the equestrian industry to develop standards and train retailers, equipping them with knowledge and skills to fit safety garments.

“We attend both trade and consumer shows throughout the season, flagging up the importance of correctly fitting safetywear and inviting riders to the BETA stand to have a free safety check on their hats and body protectors. Education is crucial and events such as International Helmet Awareness Day play an important role in getting the message across to riders.”

Advice and information on helmet fitting can be found on the BETA website,, or by calling BETA on +44 (0)1937 587062.

Further information on the initiative can be found at and the campaign can be followed at and

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