Equestrian broadcaster Horse & Country TV (Sky Channel 280) has been nominated in two categories in the forthcoming Broadcast Digital Awards.
H&C TV has been nominated for Best Factual Channel, and is up against BBC Four, Discovery Channel and History. And for the fourth successive year, H&C TV has also been nominated for Best Specialist Channel, an award it last won in 2011.
The channel’s Olympic Games daily review show – which was cited in its award nominations – was inventive, as it had no access to either the stadium or footage.
H&C TV built a temporary studio in the home of a fan of the Channel who lives on the edge of Greenwich Park. At the end of each day’s competition guests, including competitors, team managers and legends of the sport were ferried from the stadium to record the programme live with H&C TV’s Jenny Rudall presenting. The cost per episode: under £3000.
Richard Burdett, Managing Director at H&C TV said: “To be shortlisted alongside channels of this calibre is a great achievement for H&C TV. It shows that the current broadcast landscape offers real opportunities for tightly defined thematic channels that know how to really connect with a passionate niche audience such as ours.”
H&C TV also focused on the growing number of sponsored programming such as “Getting to Greenwich” and “Carl and Charlotte: Dressage Superstars”, as well as the Channel’s extensive online and social media platforms, with over 90,000 Facebook friends and more than 20,000 Twitter followers.
Commenting further Burdett said: “ These nominations are further evidence that we have built and proven our model in the domestic market. It’s the perfect springboard for our international roll-out which started with the launch of our Dutch channel last year, and will be further extended to additional markets before the end 2013.”