Tourism board in Canada acts the goat to draw visitors

Goats riding horses are apparently part of the rich tapestry of life in Newfoundland and Labrador.

Newfoundland and Labrador’s tourism body has released a 35-second promotional clip for the scenic region encompassing Canada’s northeast.

Sunshine decides time is up for the goat rider.
Sunshine decides time is up for the goat rider.

Entitled “Goat on a Horse, Newfoundland and Labrador”, it carries the line: “What else would you expect from a place with its very own time zone?”

The clip had already had nearly 136,000 on the Newfoundland and Labrador Tourism Board’s YouTube page at the time of writing.

The board explains: “At the very edge of the continent, half an hour off kilter with the rest of the world, there’s a tendency towards the unexpected.

“While filming a commercial for Newfoundland and Labrador Tourism, the crew spotted these two unlikely friends near Cape St Mary’s Ecological Reserve on the southwestern part of the Avalon Peninsula. Which begs the question, what else would you expect in a place with its very own time zone?”

If the idea seems just a little left-field, even for marketing types, think again.

The film crew did, indeed, just stumble across this endearing moment.

It transpires that there are four pygmy goats that live on the farm at Branch with the Arabian horse, named Sunshine.

The farm’s owner, Angie Power, explains that when Sunshine lies down, the goats lie on her back.

When she gets up, the goat will often go for a ride. When Sunshine tires of her riding companions, she gently dislodges them.

The film crew spotted the action on the way past and asked if they could go back to spend a day filming the pasture antics.

The footage was shot in 2011, but was only recently approved for inclusion in the region’s “Find Yourself” advertising campaign.

The region’s Tourism Minister Terry French was reportedly unsure when first shown the footage, but warmed to the idea of using it in the campaign when told the clip was trending online.

French said of the Newfoundland and Labrador: “We tell everyone it’s a place that should be on everyone’s bucket list.”


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