Longines ramps up equestrian sponsorship


Swiss watchmaker Longines has strengthened its equestrian ties by joining forces with showjumping’s Global Champions Tour in a landmark long-term title partnership agreement.

Longines will be Title Partner and Official Timekeeper of the Global Champions Tour.

Earlier this year a new partnership between the FEI and Longines was formalised in a  multi-million euro deal over the next 10 years. Under the agreement, which was the biggest partnership deal ever brokered by the FEI, Longines become the Official Timekeeper and Official Watch of the FEI. It is also taking on several key FEI properties including the title sponsorship of the FEI World Cup jumping before the start of the new season in October 2013. Longines also holds the role of title partner and official timekeeper of the 2013 Longines Equestrian Beijing Masters.

longinesThe Longines Global Champions Tour announcement comes at the start of the biggest season so far for the premier show jumping series. Longines Global Champions Tour 2013 will include debut events in Madrid, London and Shanghai. For the first time the Championship Final will take place at the magnificent Al Shaqab equestrian facility in Doha, Qatar.

Jan Tops, President and Founder of Global Champions Tour, said: “This partnership is a significant milestone in our history and I look forward to a successful collaboration that will bring many benefits for the future of our sport. Longines has a truly impressive heritage in equestrian sport and I am delighted by the decision to strengthen our relationship with a long-term commitment.”

Longines’ President Walter von Känel said: “The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines’ slogan – Elegance is an attitude – we are delighted to witness the world’s best riders and horses competing in exciting contests.”

The GCT season kicks off in Madrid from May 3-5 when the world’s top riders and horses will go into battle for championship points and prize money.


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