New sport development head for British federation

Alex Copeland
Alex Copeland

Alex Copeland is the new Head of Sport Development for the British Equestrian Federation, replacing the late Suzanne Genery, who died earlier this year.

Copeland picks up the mantle to continue the development and successful delivery of effective coaching systems within equestrian sport and will champion UKCC programmes across the federation’s 15 member bodies and three associates through the Coaching Development Action Team.  As well as looking at further ways to develop coaching and coach educating programmes, Copeland will also progress the Long Term Athlete Development Model for the BEF and take responsibility for safeguarding and child protection within the sport.

“I am thrilled to be taking on this role at such an exciting time following the success of the British equestrian team at London 2012,” Copeland said.

“Following in the footsteps of Suzanne will be no easy task but I hope my passion and experience will help the sport continue to grow its membership in all disciplines as well as develop the pathway to excellence for both participant and the vibrant equestrian workforce.”

Copeland joins the BEF with strong credentials in the field having formerly been National Club and Network Lead for England Athletics where he was pivotal in modifying the sports delivery structure leading to a vast increase in both formal and informal athletics participation. His role included the delivery of key policies such as the England Athletics Club Strategy and the associated Facilities Strategy, as well as overseeing youth products deployed into schools, clubs and the community.

Before joining England Athletics, Copeland was a Senior Relationship Manager and National Lead for Coaching at Sport England, where he led the development of county and regional workforce plans and managed a range of investments into facility projects.  He has also worked for the Amateur Rowing Association (now British Rowing), where he embedded the acclaimed Go Row programme and project Oarsome initiative in the club structure, helping to recruit over 500,000 new rowing participants across the country.

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