Horse sport gets flashy new logos

The new FEI pictograms.
The new FEI pictograms.

Olympic showjumping rider Peder Fredricson is the winner of a competition to design new horse sport pictograms for the FEI’s seven disciplines.

The change was instigated to celebrate the massive global growth of equestrian sport. Equestrian events in the seven disciplines governed by the FEI — Jumping, Dressage & Para-Dressage, Eventing, Driving & Para-Driving, Endurance, Reining and Vaulting — have grown by 33% since 2008, with more than 3200 events taking place on all seven continents in 2012.

The new pictograms, unveiled on Thursday at the FEI General Assembly in Turkey’s capital Istanbul, sport bright colours to embody the passion and vitality of equestrian and depict the unique relationship between human athletes and their horses.

The pictograms, which will be used by the FEI, its 133 National Federations and organisers of FEI competitions around the world, were inspired by the winning entry of an international design competition launched on the FEI’s Facebook page and website.

The competition attracted 85 submissions from 17 countries, with entries coming from equestrian enthusiasts, athletes and designers aged between 15 and 74 years old.

Peder Fredericson at the 2004 Olympic Games in Athens.
Peder Fredericson at the 2004 Olympic Games in Athens. Dirk Caremans/FEI

The winning entry by Peder Fredricson, who successfully combines his careers as a Swedish Olympic Jumping rider and graphic designer, was selected from an anonymous shortlist by a panel chaired by FEI President Princess Haya. The panel members also included Kevin Staut, one of France’s most successful jumping riders and the first Athlete Representative on the FEI Executive Board, Lambis Nikolaou, Chairman of the IOC Culture and Education Commission, and international graphic design specialists.

“As a rider, I know how the pictograms should appear, the correct proportions, the connection and the movement. I’m really happy to have done this and I’m proud that my designs were chosen,” Fredricson said.

Fredricson started out in Eventing, winning two gold medals as a junior at the 1989 European Championships and finishing 14th in the 1992 Olympics. Since 2000, he has focused on jumping, and in 2004 he made his Olympic début in Athens where he finished fourth in the individual competition and played an essential role in securing the Swedish team’s silver medal.

Princess Haya said the submissions for the online design competition were overwhelming, and demonstrated perfectly just how wide the interest and participation in equestrian sport are currently.

“We are delighted that the winning design concept that inspired our new pictograms was created by a member of the equestrian community.

“Peder Fredricson worked closely with us to further develop the fresh, new discipline icons which will now become an integral part of our identity, and which we hope will help our ever-increasing international audience to recognise each of our seven disciplines instantly,” she said.

“Equestrian sport has seen record growth worldwide, and given its rapidly growing popularity we expect the number of FEI competitions at all levels and on all continents to continue increasing, so now is the perfect time to launch our new sporting identity.”

Peder Fredricson received a prize package including two VIP tickets to a top local FEI event, the latest iPad and an annual subscription to FEI TV, the FEI’s official video channel.

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