Fans of the “My Little Pony: Friendship is Magic” animated series have gathered in New Jersey in the spirit of love, friendship and tolerance.
That, of course, is the “Brony” way.
More than 4000 Bronies – the male fans of the cartoon series aimed at girls – and their supporters gathered at the weekend for “BronyCon Summer 2012” at the Meadowlands Exposition Center in Secaucus.
Bronies say they are a misunderstood lot, and that they love the show for its great animation and fine story lines.
Animation was the name of the game at Bronycon, with many fans decked out in colourful wigs and costumes
My Little Pony accessories were doing a brisk trade and stars who do the show’s voiceovers were on hand to sign autographs and speak to their adult fan base.
Bronycon 2012 is being recorded in a documentary.
An online effort on kickstarter.com to raise $US60,000 to make the documentary hit the target in just two days.
Bronies kicked on to raise $US322,022 on kickstarter.com and a further $US26,142 through Paypal.
The cash will make the documentary the second most funded film of all time on Kickstarter.
The documentary is following several individual journeys that converge at the two-day convention.
The aim is to find out who the adult fans are and what is driving their attraction to the show, aimed at children.
The documentary’s executive producers are Tara Strong, Lauren Faust, John de Lancie and Michael Brockhoff. The director is Laurent Malaquais and the consulting producer is Andrew Brockert.