The long-standing connection between horses and people is at risk and the American Horse Council is preparing to look at the issue.
The theme of the council’s annual national issues forum will this year be reinvigorating the horse industry.
The June 26 forum in Washington DC will be held during the council’s annual meeting, from June 24 to June 27 at the Washington Court Hotel.
Over the last few years the number of horses bred and overall participation in equine activities had declined, the council said.
It says a major factor is the downturn in the economy, but there is a growing concern in the industry that the long-standing connection between horses and people is at risk for additional reasons.
“Many organizations are looking at how they can get more people active with horses, attract more participants and spectators to their events, and restore the demand for horse ownership by growing the horse community,” the council said.
Several national organizations have undertaken marketing initiatives to reinvigorate the industry, it noted. They are addressing what can be done to bring back those who may have left and attract new people.
The forum is an opportunity to hear from those organizations attacking this problem and to hear what they are doing, the council said.
This year’s annual meeting will also include the council’s Breed Roundtable, which brings together leaders of horse associations to discuss common issues of importance to the industry.
The council’s various committees and the Unwanted Horse Coalition will also meet to discuss issues affecting the equine community.
More information on the annual meeting and associated events, including registration and hotel information, can be found on the council’s website, http://horsecouncil.org/events.php.