Alltech predicts multimillion-dollar Games boost

November 16, 2010


Pearse Lyons

The key sponsor of the World Equestrian Games in Kentucky believes its involvement will generate $US100 million in new business in a year.

Alltech was the name sponsor of the Games, earned with a $US10 million sponsorship injection.

However, its commitment to the event continued to grow, eventually stumping up $30 million to back the event.

Pearse Lyons, founder of the animal health company, told the Lexington Herald-Leader he believed the firm's investment would lead to $US100 million in new business by this time next year across several of the company's divisions.