Select tickets for dressage, endurance, eventing, jumping and reining competitions are now available at with a 30 percent savings. The reduced prices are available starting today at 10am EDT and run through to September 6.
There will be no refunds for previously purchased tickets.
Events not being discounted include the opening ($150) and closing ceremonies ($70-$80), and the three-day-event cross-country and jumping phases.
The only 'final' being discounted is the endurance event on September 26, with tickets reduced from $45 to $25.
THe first two days of dressage have dropped from $60 and $45 to $42 and $32. The dressage grand prix on October 1 wil cost from $110 to $140 to attend.