World Equestrian Games tickets discounted

July 15, 2010

Tickets for some events at the World Equestrian Games in Kentucky later this year are being discounted in order to lure casual and non equestrian spectators.

Earlier tickets sales had focused on equestrian enthusiasts, and now organisers were looking to target the casual observer, said Jamie Link, CEO of the World Games 2010 Foundation.

Select tickets for dressage, endurance, eventing, jumping and reining competitions are now available at with a 30 percent savings. The reduced prices are available starting today at 10am EDT and run through to September 6.

There will be no refunds for previously purchased tickets.

Events not being discounted include the opening ($150) and closing ceremonies ($70-$80), and the three-day-event cross-country and jumping phases.

The only 'final' being discounted is the endurance event on September 26, with tickets reduced from $45 to $25.

THe first two days of dressage have dropped from $60 and $45 to $42 and $32. The dressage grand prix on October 1 wil cost from $110 to $140 to attend.