British eventer Zara Phillips is to launch her own equestrian line of clothing in a venture with sports clothing outfitters Musto.
However, the line won't be sporting a Zorro-like "Z" on the chest. All products in the range will carry her eventing number, 176, which she uses when representing Britain.
Phillips, the Queen's oldest granddaughter, signed up as a brand ambassador for Musto, which already has an equestrian line, earlier this year. She appears in some of its advertising.
The range, including jackets and fleeces, will be launched to the clothing trade early in 2010 before finding its way to market in August.
Phillip, 28, a former world and European eventing champion, was involved in the design, development and testing of the new range.
Musto, which is based in Essex, England, is a designer of outdoor clothing. It is best known for its sailing wear but has diversified into other sporting areas.
Phillips will receive a royalty from Musto for her involvement in the line.
Phillips is the daughter of the Princess Royal and her first husband, Captain Mark Phillips. She was voted BBC Sports Personality of the Year in 2006.