Pictograms representing the sports including the three equestrian disciplines for the London 2012 Olympic Games have been launched, with the images taking their inspiration from the city's underground map.
The 38 pictograms will be used in the run-up to and during the Olympic Games in 2012 and will be used for signage, on tickets and on the field of play at Games-time, becoming an important "wayfinder" tool for spectators.
 The equestrian pictograms for London 2012. |
"The pictograms of an Olympic Games are a unique link between the host city and the sports involved. The London 2012 pictograms are a strong and dynamic representation of the 2012 sports and are instantly recognisable as part of London's look," said IOC Coordination Commission Chairman Denis Oswald.
"This is particularly true of the dynamic version, which draws its inspiration from the London underground map, forever linking these Games to this great city. The Olympic summer sports are delighted by these designs and I hope that they will not just help people to find their way to the events but will also encourage young people to try out different Olympic sports as we head towards 2012."
The images will come in two different formats - a silhouette version for standard use and a dynamic version inspired by the connectivity of the London Undergound map, which will be used on merchandise, posters, signposts and wayfinding materials. Olympic Games pictograms were first used at the 1948 Games in London and have become a regular feature of the Olympic Movement since the Tokyo Games in 1964.
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