Canada secures fundraising for World Equestrian Games

May 20, 2009

Canada's Equestrian Team has joined up with Masterfeeds to raise funds for its campaign up to the Alltech FEI World Equestrian Games in Kentucky in 2010.


Dr Lyons, CEO and founder of Alltech, and Rob Flack, president of Masterfeeds Inc, seal the deal for Masterfeeds as Official Gold Feed Partner of the Alltech FEI World Equestrian Games.
This fall, Equine Canada and Masterfeeds will launch a year-long fundraising initiative leading up to the 2010 Games. Official FEI Games apparel and merchandise, with net proceeds going to the Canadian Equestrian Team, will be available at the Equine Canada/Masterfeeds exhibit at major Canadian events such as The Royal Agricultural Winter Fair and Spruce Meadows. In addition, the Official Treat of the Canadian Equestrian Team will be sold at participating Masterfeeds dealerships across Canada - with a percentage of proceeds donated to the Team.

Akaash Maharaj, chief executive officer of Equine Canada said, "This partnership illustrates the commitment of both parties to support our Canadian Equestrian Team as they compete for world honours amongst 60 countries at the North American debut of the Games."

All eyes will be transfixed on the Kentucky Horse Park as the 16-day competition, from September 25 - October, 2010, sees the largest movement of horses since World War II. The Games are expected to attract 800,000 spectator, 800 athletes and 900 horses from around the globe. The eight disciplines of the games include: show jumping, dressage, eventing, driving, endurance, vaulting, reining and para-dressage.

Earlier this year, Masterfeeds was named as Canada's first Official Gold Feed Partner of the Alltech FEI World Equestrian Games. "Not only are we extremely proud to be a partner of the Games, but now given our new relationship with Equine Canada, we can leverage our brand and distribution across the country to raise funds for the Canadian Equestrian Team," says Rob Flack, president of Masterfeeds.

The World Equestrian Games represent the world championships for eight equestrian sports. The Games are held every four years, two years prior to the Olympic Games, and are governed by the Fédération Equestre Internationale (FEI).