April 1, 2008

Canada's government has announced financial support for Western Horse Review, a magazine published in Calgary, Alberta.

The Honourable Jim Prentice, Minister of Industry, on behalf of the Honourable Josee Verner, Minister of Canadian Heritage, Status of Women and Official Languages, today announced financial support for the magazine, published by Dakota Design and Advertising Limited.

Dakota Design and Advertising will receive $36,124 in funding to help offset the costs of producing this magazine with high levels of Canadian editorial content.

"This funding is proof of the Government of Canada's commitment to giving the magazine industry the tools it needs to offer Canadians a wide range of high-quality magazines," said Minister Verner. "It is important to support our magazine publishing industry, which is a powerful symbol not only of our creativity and innovative spirit, but also of the vitality of our culture and economy."

"Western Horse Review magazine enables Canadian riding fans from Alberta and all over the country to share their knowledge, views, and know-how," said Minister Prentice. "With this financial support, the magazine will now be able to continue to offer quality Canadian content to its readers."

"Here in Canada, most equine publications are regional newspaper throwaways," said Ingrid Schulz, Editor, Western Horse Review.

"As Canada's only national western riding magazine, and one of the only with a bona fide subscriber base, we clearly appreciate the recognition Canadian Heritage has paid to Western Horse Review. It helps us continue to produce the award-winning, credible, reliable Canadian editorial our readers have come to expect and a North American audience has come to recognize as an outstanding showcase of Canadian riders and horses," she said.

"We certainly salute Canadian Heritage's vision in its continuing support of the Canadian presence on the newsstand."

The Government of Canada has provided this funding for this project under the Support for Editorial Content component of the Canada Magazine Fund. This is a formula-based contribution program that provides funding to eligible Canadian-owned and -controlled magazines based on their total of eligible editorial expenses.