New chief executive for British Equestrian Federation

Clare Salmon joins the British Equestrian Federation in June as its new chief executive.
Clare Salmon joins the British Equestrian Federation in June as its new chief executive.

Clare Salmon has been appointed as the new chief executive of the British Equestrian Federation, taking over from Andrew Finding, who retires in June after 17 years with the BEF.

An experienced commercial head, Salmon joins the BEF having previously worked at Royal London where she was Group Brand Director for two years and successfully led a high-profile rebrand. Before this, she held a number of global, board-level posts at ITV, Royal & Sun Alliance, Prudential and the AA.

In 2014, Salmon rode in the Magnolia Cup, Goodwood’s charity race for lady riders, and describes herself as “a passionate equestrian”.

“It is a great privilege to take on the leadership of the BEF, given the international stature and achievements of the organisation – a legacy owing much to the determined and tenacious efforts of Andrew Finding,” Salmon said.

“Equestrianism plays a unique role in the British psyche, attracting diverse audiences and capturing the imagination of a range of participants and spectators. Sustaining this legacy, and building on it, will be a compelling challenge. As a committed sportsperson and a passionate equestrian, I am honoured to have the opportunity to use my commercial and leadership skills to drive the next stage of equestrian growth in Great Britain.”

The BEF is the national governing body for equestrian sports in Great Britain representing nineteen member organisations and more than four million riders. Under Finding’s guidance, together with the BEF board, executives and member organisations, British equestrianism has achieved remarkable success and continues to thrive both at home and internationally.

BEF Chairman Keith Taylor said: “As Andrew Finding retires, my Board and I are delighted to welcome Clare Salmon as his successor.  She brings a depth of commercial experience. She has a deep passion for the horse and knows what it takes to be a high performance athlete. Clare embodies our values of professionalism, performance, passion and partnership; we extend a very warm welcome to her.”

Salmon will guide the BEF and its new-look executive team, as it seeks to uphold its enviable record at Olympic and Paralympic Games in Rio and looks forward to a promising future as it strives to engage and excite new and younger audiences with equestrian sports.

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