The famous Budweiser Clydesdales have welcomed the first new member of its team for 2016, with the arrival of Mac in the early hours of Tuesday morning.
Mac was born at 1.20am on January 26 at Warm Springs Ranch in Boonville, Missouri, where about 160 of the Budweiser Clydesdales live. Brewing company Anheuser-Busch owns a total of about 250 Clydesdales, kept at various locations in the US. It is one of the largest herds of Clydesdales in the world.
“Mac’s name is a nod to the iconic legacy of the Budweiser Clydesdales, the most macro of all icons, representing Budweiser’s quality for more than 80 years,” Anheuser-Busch said.
The colt will live at Warm Springs Ranch while he learns the ins and outs of being a Budweiser Clydesdale. If his temperament and looks meet expectations, Mac will join one of the company’s “hitches” or teams of horses.
The Budweiser Clydesdales were first introduced to the public on April 7, 1933, to celebrate the repeal of Prohibition. August A. Busch, Jr. and Adolphus Busch presented the hitch as a gift to their father, August Anheuser Busch, Sr., who was guided outside the brewery by the ruse of being told his son had bought him a new car, but instead was greeted by the horses, pulling a red, white and gold beer wagon. The hitch proceeded to carry the first case of post-Prohibition beer from the St. Louis brewery in a special journey down Pestalozzi Street in St. Louis.
Recognizing the advertising and promotional potential of a horse-drawn beer wagon, Busch, Sr. had the team sent by rail to New York City, where it picked up two cases of Budweiser beer at New Jersey’s Newark Airport, and presented it to Al Smith, former governor of New York and an instrumental force in the repeal of Prohibition. From there, the Clydesdales continued on a tour of New England and theMid-Atlantic States, a journey that included the delivery of a case of beer to President Franklin D. Roosevelt at the White House.
The Budweiser Clydesdales are as popular as ever today, and each year star in popular advertisements made for Super Bowl.