An aggressive grassroots campaign has been launched in the US to get 100,000 new people engaged with horses within a 100-day period.
The Time to Ride 100-Day Horse Challenge is the brainchild of the American Horse Council.
It is a nationwide campaign that hopes to expose at least 100,000 new people to horses, while providing $US100,000 in cash and prizes to participating stables, organizations and businesses.
The program will enlist 1000 stables, horse clubs, venues, organizations, or individuals to register as an official Time to Ride “host” to compete in the challenge, which kicks off on June 1.
Participating hosts will be divided into small, medium, and large divisions by size, and challenged to provide a horse experience to as many new participants as possible. Activities may include education, riding, grooming, learning about horsemanship, and more.
“This program incentivizes the segment of our industry that can truly open the doors to a first-ever horse experience for thousands of people,” program spokeswoman Patti Colbert said.
“It will also educate our hosts on some best practices for growing their businesses.”
Individual cash prizes of up to $US25,000, as well as stable equipment, feed, veterinary supplies, and more, will be awarded to the hosts that garner the greatest number of new, verified horse enthusiasts.
The challenge is open to the first 1000 hosts capable of growing the horse industry, including stables, instructors, clubs, events, recreational riders, equine service professionals, veterinarians, shows, facilities, racetracks, and more.
Registered hosts will receive extensive marketing support from Time to Ride, including listing on the Time to Ride Map.
Hosts can register from April at www.timetoride.com The registration deadline is May 15.