A horse has been ridden into a Tesco supermarket in Britain, apparently as part of the NekNomination drinking game, as criticism around the social media craze grows.
Neknomination involves posting a video of someone downing drinks in an extreme manner and then nominating others to do the same within 24 hours.
A woman, identified in British media as Inky Ralph, 21, rode into a Tesco store in Bishop Auckland, County Durham, on her horse, Harvey, and downed a softdrink in the challenge.
She is challenged by a security guard as she enters, and a call can be heard over the store speaker for the duty manager.
After drinking, she turns to the camera and nominates her friends – and then the security guard – for the challenge.
Ralph told the Northern Echo newspaper: “It was just harmless fun. Everybody seems to find it really funny.”
Durham police are reported to be arranging for those involved to visit their local station for a talk, and were raising the issue with the RSPCA.
Chief Inspector Sue Robinson said officers had viewed the social media footage, as well as store security footage, and had identified those involved.
“We will be arranging for them to attend their local police station at the earliest opportunity.
“At this stage we are trying to establish what criminal offences might have been committed and discussions have taken place with the RSPCA in regards to the welfare of the horse.”
She labelled the stunt as senseless and foolish, adding that it was fortunate no-one was hurt.
Neknominations have been linked to several deaths, and authorities are growing concerned by some of the stunts.
On Wednesday, the British RSPCA voiced its condemnation over what it called an alarming new trend involving fish being eaten as part of the game.
There had been a spike of calls to the charity in the last week all describing videos of people drinking a shot of alcohol with a fish inside, it said.
“We are extremely concerned about this shocking new trend,” RSPCA wildlife scientist Nicola White said.
“We have had quite a few similar cases reported to us in a very short space of time – but this could be just the tip of the iceberg as there’s probably many more we have not been told about.
“Eating a live animal and posting of a film of it on the internet is not some light-hearted joke – it is unacceptable.
“It sends out a clear message that animal cruelty is OK as long as it is in the guise of entertainment.
“We urge people not to take part in this horrible craze and to report to us anyone who is taking part.”
The charity said it was investigating several of the cases.
It had received at least 14 calls about Neknominating footage involving swallowing live fish, with three on Tuesday, four on Monday and a few more over the weekend – all on a similar theme.
Eating live fish is an offence under Britain’s Animal Welfare Act.