Animal health and nutrition company Alltech launched its equine heroes campaign at this year’s Olympia – The London International Horseshow.
The campaign features a Facebook page where members of the equestrian community can nominate “equine heroes” who will then be in with a chance of winning hampers, vouchers, merchandise and event tickets each month.
In addition, there is also an equine heroes website which features content such as news from the Alltech FEI World Equestrian Games 2014 in Normandy, digestive health resources and an ask-the-expert forum.
Alltech defines the “equine hero” as the caring, hardworking, under-recognised horse lover, the individual who goes the extra mile to help their peers or family enjoy the fruits of their horse-related endeavours, whether a farrier who endures chronic backache to continue his craft; the mother who plaits and prepares show ponies at 6am; and many others like them.
The campaign is a continuation of Alltech’s commitment to equestrianism, most notable in the sponsorship of the Alltech FEI World Equestrian Games 2014 in Normandy.