Nine British equestrian businesses travelled to Beijing to exhibit at the China Horse Fair, as part of a BETA-led trade mission.
Companies such as arena surface supplier Martin Collins Enterprises and Scott Smith Showjumping took a wide range of products, skills and expertise to the show, and those unable to attend were represented by BETA, which provided information and contacts on their behalf.
“The consensus appeared to be that this was the busiest China Horse Fair to date,” said BETA (British Equestrian Trade Association) executive director Claire Williams.
“Although buying horses was the key focus for many Chinese, there was also considerable interest in products and services, and a real emphasis on gaining knowledge and expertise.
“Each company that came received £1800 towards attendance and paid a management fee to enhance the participating experience. BETA commissioned a market research report that was made available to each group member and arranged a day of visits to equestrian centres and retail outlets to develop and deepen their understanding of the Chinese market. If funding is secured for next year, we will definitely be making a return visit to Beijing.”
The fair took place from November 18 to 20.